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Eli & Peyton Manning in “Football Cops” (VIDEO)

(Image via DirecTV.com)

With the lockout giving NFL athletes even more time than usual to hawk products for huge endorsement deals, it should come as no surprise that two of the game’s most prolific pitchmen – the Manning brothers – are taking things to the next level with their new promotion.  Football Cops is being presented as a new original drama from DirecTV, featuring Peyton and Eli as Mike Tahoe and C.J Hunter, two mustachioed partners who use their rocket arms as crime-fighting weapons.

And despite the fact that DirecTV is playing this up as a real new series, and even has 3 “episodes” listed on the website, its hard to believe that this will actually be a recurring full-length television program. If anything, it’s far more likely to become an unavoidable marketing onslaught of commercials and short-format viral videos that we’ll have to endure over and over (and over) this Fall, until the very sound of the theme music makes our ears bleed.

But before it gets to that point, enjoy the official trailer for Football Cops:

Yeah … as much as we love the Fu Manchu mustache on Eli (let’s face it, anything that helps butch him up a bit is a good thing), and seeing Archie getting into the act as defense attorney Orlando Midnight, we’re going to reserve judgement about this “show”.  There’s a pretty good chance we’ll grow to hate it in time.